Sales accounts and business development managers roles in the UK earn a median of £58,000 per year, equivalent to £27.90 per hour as of 2025. Pay increased 4.2% compared to the previous year. Regionally, pay ranges from £49,500 in Yorkshire and The Humber to £66,500 in London. Pay has risen over the past 4 years. The ONS national median for this occupation is £57,625/yr (1% above our computed national average).
Median Annual Pay
£58,000
as of 2025
Modelled estimateMedian Hourly Pay
£27.90
per hour
Year-on-Year Change
+4.2%
vs 2024
Annual Pay Range
£52,000 – £67,000
25th – 75th percentile
UK Employment (2024)
~966,000
estimated employees
29 of 180 areas not disclosed by ONS
Employment Change
2021–2024
2021: ~711,000 → 2024: ~966,000
Market Signal
Growing marketPay and employment are both rising — competition for workers is increasing.
Employment figures from ONS Annual Population Survey (APS). Counts are estimates; suppressed cells (small samples) are excluded from totals.
Median annual pay for Sales accounts and business development managers across UK regions.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
| Region | Median Pay |
|---|---|
| London | £66,500 |
| South East | £61,500 |
| North East | £58,500 |
| South West | £57,000 |
| Scotland | £56,500 |
| Wales | £56,500 |
| West Midlands | £56,000 |
| North West | £55,000 |
| East Midlands | £55,000 |
| Yorkshire and The Humber | £49,500 |
| UK | £58,000 |
Annual pay grew by +4.2% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot.
Annual percentage change in median pay for Sales accounts and business development managers.
Percentage change from the prior year's April figure.
For job seekers
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For employers & recruiters
Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.
Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience. Qualifications in sales and from other relevant professional bodies are available.
Salary data is sourced from official UK pay datasets and updated periodically.