Marketing, sales and advertising directors roles in the UK earn a median of £92,500 per year, equivalent to £46.20 per hour as of 2025. Pay increased 8.7% compared to the previous year. Regionally, pay ranges from £78,000 in East Midlands to £114,000 in London. Pay has risen over the past 4 years. The ONS national median for this occupation is £94,135/yr (2% below our computed national average).
Median Annual Pay
£92,500
as of 2025
High confidenceMedian Hourly Pay
£46.20
per hour
Year-on-Year Change
+8.7%
vs 2024
Annual Pay Range
£68,500 – £132,500
25th – 75th percentile
UK Employment (2024)
~431,000
estimated employees
99 of 180 areas not disclosed by ONS
Employment Change
2021–2024
2021: ~392,000 → 2024: ~431,000
Market Signal
Growing marketPay and employment are both rising — competition for workers is increasing.
Employment figures from ONS Annual Population Survey (APS). Counts are estimates; suppressed cells (small samples) are excluded from totals.
Annual pay for Marketing, sales and advertising directors across UK regions. The bar shows the typical pay range (25th–75th percentile); the diamond marks the median.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
Annual pay grew by +8.7% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot. Shaded band shows 25th–75th percentile range.
Annual percentage change in median pay for Marketing, sales and advertising directors.
Percentage change from the prior year's April figure.
For job seekers
Check your salary against official UK data for Marketing, sales and advertising directors roles — broken down by region and seniority level. Free, instant, no sign-up required.
For employers & recruiters
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
Salary data is sourced from official UK pay datasets and updated periodically.