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Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
Typical Tasks and Duties
approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research
Entry Routes and Qualifications
There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.