Advertising and marketing associate professionals Pay Data UK — 2025

Advertising and marketing associate professionals roles in the UK earn a median of £31,632 per year, equivalent to £16.46 per hour as of 2025. This represents a 4.1% increase in annual pay compared to the previous year. Pay varies across the UK, ranging from £26,496 to £47,536 per year.

How Pay Varies Across the UK

Each bar shows how many areas of the UK have a median annual pay in that range for Advertising and marketing associate professionals roles. The dashed line marks the national median.

Based on sub-regional area data. Want a precise figure for your area?

About Advertising and marketing associate professionals

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Typical Tasks and Duties

• discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
• collates and interprets findings of market research and presents results to clients
• through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
• develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
• briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Entry Routes and Qualifications

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

Related Occupations

Salary data is sourced from official UK pay datasets and updated periodically.